A short, sticky nickname easier to shout than full ID.Longtime pub/pro overlap.Sticker emotes.Casual praise.Not an official rebrand.
“Brother Mao” nickname · Xm meme explained
Browse all memes>>Friendly nickname for Xm — community term of endearment around his name.
Deep dive
More memes · Xm
Third-party references
How the meme spread
Streamer and forum usage.